01 / Angles
Angles that sell premium
We started every concept from a reason to buy, then scripted it for the exact club, venue or artist on sale.
Value comparisonOfficial, not resaleHow to get VIPFOMOPOV
Case study
UGC that returned for Seat Unique
Spark built Seat Unique an always-on stream of creator-led and AI UGC that sold premium sport, music and hospitality tickets on Meta, and kept winning as spend scaled 15x.
Premier League
Live music
The results
High return that held at scale
9.6x
average ROAS on Spark's UGC ads
29.4x
ROAS on the top-performing ad
15x
growth in new-audience spend
8.7x
ROAS held at 15x the spend
The ads
Watch the winning ads
These are the ads that sold the seats. Click any one to watch it with sound.
Cricket hospitality
Up to 25.8x ROAS. The cricket set behind three of the top six ads.
Not Everyone Gets It
21.1x ROAS from a brand-led ad.
Premier League football
Creator-led UGC built for Premier League hospitality.
Live music
Reaction-led UGC built for stadium concert hospitality.
Have worked with Spark on multiple projects this year and have been impressed every time. Producing high-quality creative and getting concepts from brief to reality is something they have really nailed.
Nathan, Seat Unique
The brief
Sell premium seats to people who have never bought one
Seat Unique sells premium seats and hospitality for the biggest nights in sport and music: Premier League football, international cricket, Formula 1, racing and stadium concerts. A VIP ticket is a considered purchase, so every event needs its own reason to book.
Seat Unique needed creative that made premium feel within reach, proved it was the official and trusted way to buy, and gave every match, race and tour a fresh ad worth stopping for. It also had to keep returning as spend went up. That is the job Spark took on.
What we built
We built an always-on creative engine
02 / Production
Creator-led and AI UGC
Real creators for trust and match-day energy, including on-site shoots. High-quality AI UGC and remixes for speed and volume. One Spark team handled research, scripts, casting, shoots and edits.
78 creatives56 creator-led22 AI-led
03 / Testing
Built to test and scale
Every creative shipped with four hooks in 9x16 and 4x5, ready to test from day one. We refreshed winners with new hooks, so the best ideas kept earning instead of fatiguing.
4 hooks per ad9x16 + 4x5Iterate on winners
The winners
Top ads returned up to 29.4x
Winners came from across the calendar: cricket, live events and brand. That is the system working. It keeps finding new winners instead of leaning on one lucky ad.
| Ad | Category | ROAS |
|---|---|---|
| Quick & Simple | Live events | 29.4x |
| Long Queues | Cricket | 25.8x |
| Not Everyone Gets It | Brand awareness | 21.1x |
| If You're A Huge Cricket Fan | Cricket | 17.9x |
| Never Buy VIP Tickets | Cricket | 17.6x |
| FOMO & Scarcity | Live events | 15.0x |
Built to scale
Spend scaled 15x. ROAS held.
Most creative breaks when spend goes up. When Seat Unique scaled new-audience spend 15x behind Spark's ads, ROAS held at 8.7x.
15xnew-audience spend
8.7xROAS held
Work with Spark
Want results like Seat Unique?
We make creator-led and AI UGC ads for Meta and TikTok that win in testing and keep returning as you scale spend. Book a call and we will show you what that looks like for your brand.