How It Works — The Creative Sprint, Spark's UGC ad production process

The Creative Sprint

How It
Works.

A repeatable 4-step system that turns data into creative, and creative into measurable results. Every sprint builds on the last.

Timeline

From brief to ads in
21 days.

A typical first sprint, end to end. Most clients launch their first wave of ads three weeks from kickoff.

Week 01

Kickoff + Strategy

Discovery call, access review, research. Concepts delivered by day 7.

Week 02

Creator
Casting

Creators matched, briefed and booked. Products shipped, scripts locked.

Week 03

Shoot +
Edit

Shoots completed, footage reviewed, hooks and edits completed.

Delivery

Ads Ready
to Run

Final edits delivered in every format you need and ready to launch.

Our Four Stages,
In Detail.

Each stage builds on the last. Here's exactly what happens at every step of a Spark sprint.

01

Research + Scripting

Concept + scripts grounded in data.

Every brief starts with research. We mine your data, reviews, and competitors to find the hooks and concepts that will convert - before anyone picks up a camera.

  • Competitor audits - what's working in your category, and where the gaps are
  • Review mining - real objections, desires and language from your customers
  • Hook frameworks - built on consumer psychology, not guesswork
  • Concept sign-off - you approve before production kicks off
02

Shooting

Creators matched. Ads shot native.

We cast creators from our vetted network to your brand and audience, then run shoots planned for performance in-feed.

  • Creator casting - from a vetted network, matched to your brand
  • Full logistics - briefs, communication and creator management, all handled 100%
  • Shot native - vertical-first, platform-tuned for Meta, TikTok and beyond
03

Editing + Production

Cut for performance. Built to convert.

Footage moves straight into post. Hooks, pacing and edits are crafted around the metrics that matter - CAC, CPA, ROAS and CVR - every variant tuned for paid social.

  • Performance-first edits - pace, hooks and CTAs engineered for paid placements
  • Hook variants - multiple openings cut per concept to test in-platform
  • Native sound + captions - built for sound-off scroll and sound-on conversion
  • Final delivery - social-first formats, ready to launch
04

Analysis + Scaling

Double down. Compound winners.

We dig into your performance data, work out why winners won, then iterate them and retire losers. Your creative library compounds every sprint - each round stronger than the last.

  • Performance reviews - on hook, hold and conversion metrics
  • Winner iteration - hook variations, format tests, creator rotations
  • Scale on Proof - confidently put budget behind proven winners